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Editorial Backgrounder
Corporation and Card Market Overview

Table of Contents

OVERVIEW
THE NORTH AMERICAN MARKET
MARKET GROWTH - GOVERNMENT
MARKET GROWTH - COMMERCIAL
THE CASE FOR SMART CARDS
SMART CARD SUPPLY CHAINS
APPLICATION CATEGORIES
CARDLOGIX-BASED APPLICATIONS
THE CARDLOGIX MARKET ADVANTAGE
PRODUCTS
   SMART CARDS
   SOFTWARE DEVELOPMENT TOOLS AND MIDDLEWARE
   SOFTWARE
MANAGEMENT

 




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EDITORIAL BACKGROUNDER SUMMARY
COMPANY: CardLogix
Corporation
Founded in 1994, CardLogix develops and manufactures smart cards and development software for the secure and easy transaction of information and value. Applications include security, e-commerce, entertainment, and healthcare.

CardLogix has developed patented solutions in smart cards, as well as development and application software, which it sells to application-specific solutions developers. These developers integrate smart card technology with their own computing and networking expertise to create solutions for the following markets:

  • Wireless

  • Security

  • Healthcare

  • Loyalty/Closed Systems

  • Internet: Retail, Gaming

CardLogix’ key achievements have been to produce the industry’s highest card densities, design and manufacture multi-component, multi-piece cards and develop award-winning design tools for smart card system development.

PRODUCTS:
M.O.S.T.™ Card Family, Vault Cards, Movie Gold Cards, Health Data Card Family, CryptoVend Cards, Smart Toolz™ Card Development Kit, CardAppz™ Application Software, Cardplex™ API, M.O.S.T. Toolz™, M.O.S.T.™ File Creation Utility, Movie Gold Card API. Cardplex™,Winplex® and Trakplex™ middleware.

SALES CHANNELS:
Direct, through authorized sales representatives and through Smart Partners - authorized CardLogix developers and integrators.

EXECUTIVE STAFF:

  • Walter Lim - Chairman

  • Bruce Ross - President and CEO

  • Chuck Backer - VP Operations

  • Emil Nastri - VP Sales

MEDIA CONTACT: Catherine Clemensen, marcom@cardlogix.com

EDITORIAL BACKGROUNDER
OVERVIEW
CardLogix develops and manufactures advanced smart card platforms for secure identification, processing, and storage of data and value. These platforms consist of software delivered via smart cards that together make smart card applications easy to develop, configure and use. CardLogix' three-part software platforms consists of 1). On-card Operating Systems, 2). Operating System configuration management, and 3). Middleware, including cryptographic libraries, with software hooks for developers in all major environments.

Smart cards are used globally and have emerged as the most secure and effective method of authenticating individual access to data and value. The smart card is the highest volume electronic product in use globally today. Research firm Dataquest states that smart cards are the world’s most common electronic device.

Smart cards contain a solid-state computer chip within the thickness of a credit card. Their processing power and portability makes smart cards ideal where enterprises and individuals transact data and value. Smart cards are replacing magnetic-stripe cards, including credit cards, debit cards, and access cards, throughout the world.

Smart cards are also replacing paper records as a portable extension of computers and data networks. Applications range from single-function, such as phone cards, to highly secure network authentication. Smart cards uniquely provide added security to any transaction, with processing power that authenticates access and encryption that guards against unauthorized access to or use of data.

The research firm Datamonitor states that the global market for security products and services will top $15 billion by 2003. As part of this by 2004, 3.66 Billion smart cards will have shipped worldwide, according to Frost And Sullivan.

THE NORTH AMERICAN MARKET
Smart cards are becoming more prevalent in the U.S., with both government and business applications constantly emerging. This is due in large part to the maturation of a market infrastructure, where standards, technology, products, and vendors have spurred applications development. General trends that drive this growth include:

  • An ever-expanding distribution of data via networks and the Internet

  • Accompanying concern for security of financial and other data, especially personal ID and digital identities

  • Growing consumer understanding and acceptance of the benefits of smart card technology

  • Emergence of completely new and unique transaction markets, such as online gaming

MARKET GROWTH - GOVERNMENT
To date, over 2.8 million smart cards have been deployed by the U.S. government. As an indicator of market growth, the Treasury Department is issuing smart cards to 9,000 employees for facilitie’s access and network log-on. This is only the initial phase of a $1.4 million contract issued by the General Services Administration. Various branches of the U.S. armed forces have also deployed smart cards for personnel ID and records management.

All across the U.S., State and Municipal governments have implemented smart card programs for:

  • Elections

  • Parking meters/management

  • Transportation: Public transit, airports

There is also growing interest in smart cards for DMV identification, to address epidemic levels of fraudulent duplication and issuance.

The United States Government has unilaterally committed to bolstering security for U.S. citizens and facilities to address concerns about terrorism. Smart cards easily integrate with other identification technologies such as biometrics, to ensure identity verification and identify threats. This addresses virtually all facets of American daily life, including:

  • Public health: Biohazard control

  • Transportation: Airports, shipping

  • Immigration

  • Facilities: From private buildings to national landmarks

  • Public information

Around the world, smart cards have been fundamental to national and local governments for healthcare, financial and transportation for millions.

MARKET GROWTH - COMMERCIAL
Formerly confined to a few select applications such as pre-paid phone cards and set-top TV decoders, smart cards are being implemented in the following key areas throughout North America:

  • Healthcare

  • Retail: Loyalty

  • Cell Phones

  • Entertainment: Movie theaters, other venues

  • Banking credit cards

  • Internet: Security, retail applications

  • Physical Access: Department, building, campus

  • Gaming: Uniquely addressing regulations on age, geography, hours of operation, revenue

THE CASE FOR SMART CARDS
Smart cards have long been a superior alternative to cards that are read-only, versus interactive processing of data. These conventional alternatives include magnetic-stripe, 3-D barcode and proximity cards. The greater processing power and storage capacity of a smart card makes it a clear choice over mag-stripe for even simple applications, such as loyalty points tracking and redemption. As microchip technology increases in functionality and decreases in cost, many more smart card applications become viable. While card applications requiring relatively low security measures continue to account for market growth, the value smart cards offer is in applications where security is essential. Smart card security is utilized via the following general aspects:

  • ACCESS CONTROL manages access rights to sensitive information and is a basic feature of operating system platforms and file systems

  • CONFIDENTIALITY involves the encryption of data transmissions so that only the intended recipient can access the information

  • DATA INTEGRITY ensures that data is not compromised or manipulated

  • NON-REPUDIATION provides undeniable proof that transactions, once committed, are valid, binding, and irrevocable

  • AUTHENTICATION proves the identity of users and systems on the network

Authentication is a critical component of logical and physical access control. Authentication combined with data integrity and non-repudiation provides secure access to networks or to sensitive information. Network systems, services and applications currently authenticate users with a variety of digital credentials, including passwords and digital signatures. Smart Cards are the safest method to store and transport these digital credentials.

SMART CARD SUPPLY CHAINS
These value chains include many different companies and solutions, each supplying a critical link. Many of these links currently overlap in their roles; i.e. Verifone makes card terminals but also supports a large integration group. The basic links in these chains are:

Semiconductor Manufacturers: These companies produce the silicon that is the basis for the industry. Companies include Texas Instruments, Infineon and SST Micro.

Card and Module Manufacturers: This category is further subdivided into three types.

a). Module Assembly Manufacturers: These companies package the silicon chips into modules and test. This is their only function in the market. NedCard is an example company.

b). Contract Assemblers: Manufacture smart cards with little or no value-added, as with telephone and dumb memory cards. U.S. companies include CPI and Verstile.

c). Smart Card Platform Providers: Produce smart cards that incorporate software content in and around the card. CardLogix stands alone as the sole U.S. company that fits within this category. Primary foreign competitors in the U.S. are Gemplus, Schlumberger and Orga.

Reader/Terminal Manufacturers: These companies produce a variety of cards accepting devices that are tied to a system. Companies include SCM, Axiohm and ID Technologies.

Transaction / Back-end Processors: These companies manage the batched data that comes from an off-line transaction system or manage the primary database from which the cards are issued. NPC and First Data are example companies.

Integrators/Software Component Suppliers: Do not manufacture, but add value to smart cards and integrate them into other systems. They are not competitors but usually complimentors. Primary Players include SAIC, EDS, KPMG, CardSmart, Spyrus and Smart Systems & Solutions.

APPLICATION CATEGORIES
Since smart cards add considerable functionality and security to any data or value transaction, it is possible to use them virtually anywhere people make purchases or access information. Considering how often that happens in a typical day, the potential for ubiquitous smart card adoption is significant. There are three basic types of card applications: Embedded, Closed, and Open Monetary Systems.

An Embedded System utilizes cards in a wide variety of dedicated single-use functions that are tied to a specific piece of electronic equipment.

A Closed System means the card is dedicated to an issuer or group of issuers. The card can create an artificial currency such as in a casino or a college campus.

An Open Monetary System refers to use of a card within wider, more varied retail environments, such as a VISA card used anywhere you shop.

CARDLOGIX-BASED APPLICATIONS
CardLogix sells into virtually every application listed above worldwide, working closely with card integrators and customers to foster application development. A trademark of CardLogix technology is providing comprehensive smart card platforms that integrate easily with other technologies and legacy systems. Some notable applications include:

  • ID and voting cards for the Democratic National Convention--Year 2000

  • Cards for voting systems throughout the U.S. (National, state, county, municipal) --since 1998

  • Hotel, Gaming resorts--since 1998

  • National transportation systems--since 1999

  • A national healthcare system--since 2000

  • A U.S. Treasury electronic payments system (Pilot)

  • Movie theater ticketing and loyalty (Worldwide) --since 1998

  • Stored value for retail, festivals, conventions and events--since 2001

THE CARDLOGIX MARKET ADVANTAGE
CardLogix provides a distinct technical expertise in smart cards and software that is based upon a thorough understanding of chip-level systems. Since complex chip technology is at the core of every smart card solution, this expertise guarantees high-performance and security of any application, weaving physical parameters with complex software issues to meet that guarantee.

PRODUCTS
Smart Cards
M.O.S.T. Card Family
For multi-application and high-security applications, these microprocessor-based cards help create a Smart Card system that supports multiple functions, applications and readers with high security. The cards incorporate various capacities and security features and all contain the M.O.S.T™ Card Operating System, which supports a variety of security measures. M.O.S.T. Cards are supported by the CardLogix M.O.S.T. Toolz™ File Creation Utility and the Smart Toolz™ smart card Application Development Kit.

Movie Gold™ Card automates movie theater ticket and concession purchases. The card replaces cash and creates additional payment points to ease box office bottlenecks. To encourage more frequent visits and greater spending, the card can include other incentives, such as theater food discounts and retail product offers.

Health Data™ Card Family Featuring capacities up to 8 Megabits, the Health Data Card stores medical data for computerized patient records and insurance. CardLogix Database Management System Software is included with minimum orders and provides on-the-fly data compression, increasing storage capacity

Loyalty Points and Gaming Card A low-cost Smart Card for retail purchases that manages user and purchase information for points accumulation and redemption. Designed to build customer loyalty, the card can be tailored to track any combination of products, service, and incentive participation.

CryptoVend Card The CryptoVend Card is a low-cost solution for high-volume vending applications such as public telephones, copy/PC centers, and laundromats. This card replaces coin and cash for frequent transactions and reduces pilfering. The card features include Symmetric Key Processing that prevents unauthorized use

Custom Engineering
Services include: card design and fabrication, graphics, smart module design, card operating system software, custom programming, and mechanical and interface design. CardLogix also develops custom OS for high-security applications.

Software Development Tools and Middleware
CardLogix has designed easy-to-use tools and Application Programming Interfaces (APIs) that enable the rapid integration of its smart cards into computing and transaction systems. CardLogix tools are designed to support a variety of programming environments including Visual Basic, C++ and Delphi. As a result, CardLogix smart cards work across all operating systems, including all types of Windows, Unix, Linux and terminal environments.

Smart Toolz™ Smart Card Application Development Kit is a complete solution that includes everything needed to design and demonstrate a smart card system. The kit includes CardAppz™ Application Software and Cardplex™ API. PC literate users as well as programmers can use the kit.

M.O.S.T. Toolz™ Enables designers of multi-application and high-security smart card applications to create files and set several security options. M.O.S.T. Toolz works with the M.O.S.T.™ Card Family of microprocessor-based cards and the M.O.S.T. File Creation Utility that eliminates low-level on-card programming. M.O.S.T. Toolz has won editorial praise for it's ease-of-use and completeness.

Software
Operating Systems
CardLogix has developed it’s own Card Operating Systems and Cryptographic Libraries that are embedded in the M.O.S.T family of microprocessor cards. This Operating System enables the management of and access to on-card files and applications. In specific card types, the operating system performs sophisticated security functions such as public-private key management, digital signatures, bi-directional authentication, symmetric and asymmetric encryption.

Middleware
Movie Gold™ Card API
upgrades a movie theater POS System with smart cards by easing the integration of a stored value Movie Gold Card and readers into ticketing and accounting systems.

Trakplex™ API This Loyalty & Gift Certificate API is a foundation upon which a retailer and their IT/POS partner can build a customized program. It is designed to be merged with existing Point of Sale systems. It is designed to function with three different Loyalty Cards that differ in security levels and cost.

MANAGEMENT
Walter Lim - Chairman of the Board
As Chairman of the Board, Walter is highly involved in strategic direction, financial oversight and investor relations for CardLogix. Walter is President and founder of Aerosol Services Company, Inc., which was started 29 years ago. With a current staff of 300 employees, the company fills liquids and aerosols for many leading manufacturers. Aerosol Services produces over eighty million units annually with sales of over $400 million. Mr. Lim earned a BS in Chemistry from the University of California at Los Angeles.

Bruce Ross - President and COO
Bruce conducts the overall daily management of CardLogix, including investor relations and funding. In addition, Bruce manages all aspects of marketing, including market and new product development, communications and strategic relationships. He has many years’ experience in sales and marketing management with technology companies of all sizes, including Panasonic Semiconductor. In addition to forming E’lan with Emil Nastri, the two men have worked together for over eight years. Bruce attended California State University at Long Beach and majored in Marketing. He holds one U.S. Letter of Patent with two pending.

Emil Nastri - Vice President, Sales
Emil manages the areas of sales and business development, Emil co-founded E’lan, Inc. with Bruce Ross in 1992 as an embedded controller engineering consultancy, later forming CardLogix with Mr. Ross. His background also includes the co-founding and sales management of Persyst Inc. He has held management positions with Emulex and AMD. Mr. Nastri attended the University of Arizona where he majored in Chemistry.

Arthur Krause - Vice President New Product Research
Principally involved in new product research, Art applies his knowledge of materials and product design to new technical innovations. He has worked with Walter Lim to market new products for various industries, introducing several original concepts that grew from idea to volume sales.

Charles Backer - Vice President Manufacturing
Chuck’s responsibilities include overall management of manufacturing operations. With over 25 years of executive experience in high-technology operations, Chuck has served as Division President and Operations Vice President for Emulex as well as Vice President of Operations for Intellipower, Informer, and Genisco Computers. Chuck attended the University of Colorado where he majored in Business Administration and History.

Ken Indorf - Director Sales Operations
Ken manages sales operations including interface with CardLogix suppliers, customers, sale representatives, and system integrators. He combines an extensive technical background with management expertise to focus customers, sales representatives, and system integrators on solutions for customers. Ken has worked with Emil Nastri and Bruce Ross for several years. He has held management positions including positions with Exar and Siliconix. Ken received a BS degree in Electronics Engineering from Hofstra University.

 

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