|
EDITORIAL BACKGROUNDER SUMMARY
COMPANY: CardLogix
Corporation
Founded
in 1994, CardLogix develops and manufactures smart cards and development
software for the secure and easy transaction of information and value.
Applications include security, e-commerce, entertainment, and healthcare.
CardLogix has developed patented solutions in
smart cards, as well as development and application software, which it sells to
application-specific solutions developers. These developers integrate smart card
technology with their own computing and networking expertise to create solutions
for the following markets:
-
Wireless
-
Security
-
Healthcare
-
Loyalty/Closed Systems
-
Internet: Retail, Gaming
CardLogix’ key achievements have been to produce
the industry’s highest card densities, design and manufacture multi-component,
multi-piece cards and develop award-winning design tools for smart card system
development.
PRODUCTS:
M.O.S.T.™ Card Family, Vault Cards, Movie Gold Cards, Health Data Card Family,
CryptoVend Cards, Smart Toolz™ Card Development Kit, CardAppz™ Application
Software, Cardplex™ API, M.O.S.T. Toolz™, M.O.S.T.™ File Creation Utility, Movie
Gold Card API. Cardplex™,Winplex® and Trakplex™ middleware.
SALES CHANNELS:
Direct, through authorized sales
representatives and through Smart Partners -
authorized CardLogix developers and integrators.
EXECUTIVE STAFF:
MEDIA CONTACT:
Catherine Clemensen,
marcom@cardlogix.com
EDITORIAL BACKGROUNDER
OVERVIEW
CardLogix develops and manufactures advanced
smart card platforms for secure identification, processing, and storage of data
and value. These platforms consist of software delivered via smart cards that
together make smart card applications easy to develop, configure and use.
CardLogix' three-part software platforms consists of 1). On-card Operating
Systems, 2). Operating System configuration management, and 3). Middleware,
including cryptographic libraries, with software hooks for developers in all
major environments.
Smart cards are used globally and have emerged
as the most secure and effective method of authenticating individual access to
data and value. The smart card is the highest volume electronic product in use
globally today. Research firm Dataquest states that smart cards are the
world’s most common electronic device.
Smart cards contain a solid-state computer chip
within the thickness of a credit card. Their processing power and portability
makes smart cards ideal where enterprises and individuals transact data and
value. Smart cards are replacing magnetic-stripe cards, including credit cards,
debit cards, and access cards, throughout the world.
Smart cards are also replacing paper records as a portable
extension of computers and data networks. Applications range from
single-function, such as phone cards, to highly secure network authentication.
Smart cards uniquely provide added security to any transaction, with processing
power that authenticates access and encryption that guards against unauthorized
access to or use of data.
The research firm Datamonitor states that the
global market for security products and services will top $15 billion by 2003.
As part of this by 2004, 3.66 Billion smart cards will have shipped worldwide,
according to Frost And Sullivan.
THE NORTH AMERICAN MARKET
Smart cards are becoming more prevalent in the
U.S., with both government and business applications constantly emerging. This
is due in large part to the maturation of a market infrastructure, where
standards, technology, products, and vendors have spurred applications
development. General trends that drive this growth include:
-
An ever-expanding distribution of data via
networks and the Internet
-
Accompanying concern for security of financial
and other data, especially personal ID and digital identities
-
Growing consumer understanding and acceptance
of the benefits of smart card technology
-
Emergence of completely new and unique
transaction markets, such as online gaming
MARKET GROWTH - GOVERNMENT
To date, over 2.8 million smart cards have been
deployed by the U.S. government. As an indicator of market growth, the Treasury
Department is issuing smart cards to 9,000 employees for facilitie’s access and
network log-on. This is only the initial phase of a $1.4 million contract issued
by the General Services Administration. Various branches of the U.S. armed
forces have also deployed smart cards for personnel ID and records management.
All across the U.S., State and Municipal
governments have implemented smart card programs for:
There is also growing interest in smart cards
for DMV identification, to address epidemic levels of fraudulent duplication and
issuance.
The United States Government has unilaterally
committed to bolstering security for U.S. citizens and facilities to address
concerns about terrorism. Smart cards easily integrate with other identification
technologies such as biometrics, to ensure identity verification and identify
threats. This addresses virtually all facets of American daily life, including:
-
Public health: Biohazard control
-
Transportation: Airports, shipping
-
Immigration
-
Facilities: From private buildings to national
landmarks
-
Public information
Around the world, smart cards have been
fundamental to national and local governments for healthcare, financial and
transportation for millions.
MARKET GROWTH - COMMERCIAL
Formerly confined to a few select applications
such as pre-paid phone cards and set-top TV decoders, smart cards are being
implemented in the following key areas throughout North America:
-
Healthcare
-
Retail: Loyalty
-
Cell Phones
-
Entertainment: Movie theaters, other venues
-
Banking credit cards
-
Internet: Security, retail applications
-
Physical Access: Department, building, campus
-
Gaming: Uniquely addressing regulations on
age, geography, hours of operation, revenue
THE CASE FOR SMART CARDS
Smart cards have long been a superior
alternative to cards that are read-only, versus interactive processing of data.
These conventional alternatives include magnetic-stripe, 3-D barcode and
proximity cards. The greater processing power and storage capacity of a smart
card makes it a clear choice over mag-stripe for even simple applications, such
as loyalty points tracking and redemption. As microchip technology increases in
functionality and decreases in cost, many more smart card applications become
viable. While card applications requiring relatively low security measures
continue to account for market growth, the value smart cards offer is in
applications where security is essential. Smart card security is utilized via
the following general aspects:
-
ACCESS CONTROL
manages access rights to sensitive information and is a basic feature of
operating system platforms and file systems
-
CONFIDENTIALITY
involves the encryption of data transmissions so that only the intended
recipient can access the information
-
DATA INTEGRITY
ensures that data is not compromised or manipulated
-
NON-REPUDIATION
provides undeniable proof that transactions, once committed, are valid,
binding, and irrevocable
-
AUTHENTICATION
proves the identity of users and systems on the network
Authentication is a critical component of
logical and physical access control. Authentication combined with data integrity
and non-repudiation provides secure access to networks or to sensitive
information. Network systems, services and applications currently authenticate
users with a variety of digital credentials, including passwords and digital
signatures. Smart Cards are the safest method to store and transport these
digital credentials.
SMART CARD SUPPLY CHAINS
These value chains include many different
companies and solutions, each supplying a critical link. Many of these links
currently overlap in their roles; i.e. Verifone makes card terminals but also
supports a large integration group. The basic links in these chains are:
Semiconductor Manufacturers:
These companies produce the silicon that is the basis for the
industry. Companies include Texas Instruments, Infineon and SST Micro.
Card and Module Manufacturers:
This category is further subdivided into three types.
a). Module Assembly Manufacturers:
These companies package the silicon chips into modules and test. This is
their only function in the market. NedCard is an example company.
b). Contract Assemblers:
Manufacture smart cards with little or no value-added, as with telephone and
dumb memory cards. U.S. companies include CPI and Verstile.
c). Smart Card Platform Providers:
Produce smart cards that incorporate software content in and around the
card. CardLogix stands alone as the sole U.S. company that fits within this
category. Primary foreign competitors in the U.S. are Gemplus, Schlumberger
and Orga.
Reader/Terminal Manufacturers:
These companies produce a variety of cards accepting devices
that are tied to a system. Companies include SCM, Axiohm and ID Technologies.
Transaction / Back-end Processors:
These companies manage the batched data that comes from an
off-line transaction system or manage the primary database from which the cards
are issued. NPC and First Data are example companies.
Integrators/Software Component Suppliers:
Do not manufacture, but add value to smart cards and
integrate them into other systems. They are not competitors but usually
complimentors. Primary Players include SAIC, EDS, KPMG, CardSmart, Spyrus and
Smart Systems & Solutions.
APPLICATION CATEGORIES
Since smart cards add considerable functionality
and security to any data or value transaction, it is possible to use them
virtually anywhere people make purchases or access information. Considering how
often that happens in a typical day, the potential for ubiquitous smart card
adoption is significant. There are three basic types of card applications:
Embedded, Closed, and Open Monetary Systems.
An Embedded System utilizes cards in a
wide variety of dedicated single-use functions that are tied to a specific piece
of electronic equipment.
A Closed System means the card is
dedicated to an issuer or group of issuers. The card can create an artificial
currency such as in a casino or a college campus.
An Open Monetary System refers to use of
a card within wider, more varied retail environments, such as a VISA card used
anywhere you shop.
CARDLOGIX-BASED APPLICATIONS
CardLogix sells into virtually every application
listed above worldwide, working closely with card integrators and customers to
foster application development. A trademark of CardLogix technology is providing
comprehensive smart card platforms that integrate easily with other technologies
and legacy systems. Some notable applications include:
-
ID and voting cards for the Democratic
National Convention--Year 2000
-
Cards for voting systems throughout the U.S.
(National, state, county, municipal) --since 1998
-
Hotel, Gaming resorts--since 1998
-
National transportation systems--since 1999
-
A national healthcare system--since 2000
-
A U.S. Treasury electronic payments system
(Pilot)
-
Movie theater ticketing and loyalty
(Worldwide) --since 1998
-
Stored value for retail, festivals,
conventions and events--since 2001
THE CARDLOGIX MARKET ADVANTAGE
CardLogix provides a distinct technical expertise in smart cards
and software that is based upon a thorough understanding of chip-level systems.
Since complex chip technology is at the core of every smart card solution, this
expertise guarantees high-performance and security of any application, weaving
physical parameters with complex software issues to meet that guarantee.
PRODUCTS
Smart Cards
M.O.S.T. Card Family
For multi-application and
high-security applications, these microprocessor-based cards help create a Smart
Card system that supports multiple functions, applications and readers with high
security. The cards incorporate various capacities and security features and all
contain the M.O.S.T™ Card Operating System, which supports a variety of security
measures. M.O.S.T. Cards are supported by the CardLogix M.O.S.T. Toolz™ File
Creation Utility and the Smart Toolz™ smart card Application Development Kit.
Movie Gold™ Card
automates movie theater ticket and concession purchases. The card replaces cash
and creates additional payment points to ease box office bottlenecks. To
encourage more frequent visits and greater spending, the card can include other
incentives, such as theater food discounts and retail product offers.
Health Data™ Card Family
Featuring capacities up to 8 Megabits, the Health Data Card
stores medical data for computerized patient records and insurance. CardLogix
Database Management System Software is included with minimum orders and provides
on-the-fly data compression, increasing storage capacity
Loyalty Points and Gaming Card
A low-cost Smart Card for retail purchases that
manages user and purchase information for points accumulation and redemption.
Designed to build customer loyalty, the card can be tailored to track any
combination of products, service, and incentive participation.
CryptoVend Card
The CryptoVend Card is a low-cost solution for high-volume
vending applications such as public telephones, copy/PC centers, and laundromats.
This card replaces coin and cash for frequent transactions and reduces
pilfering. The card features include Symmetric Key Processing that prevents
unauthorized use
Custom Engineering
Services include: card design and fabrication,
graphics, smart module design, card operating system software, custom
programming, and mechanical and interface design. CardLogix also develops custom
OS for high-security applications.
Software Development Tools and
Middleware
CardLogix has designed easy-to-use tools and
Application Programming Interfaces (APIs) that enable the rapid integration of
its smart cards into computing and transaction systems. CardLogix tools are
designed to support a variety of programming environments including Visual
Basic, C++ and Delphi. As a result, CardLogix smart cards work across all
operating systems, including all types of Windows, Unix, Linux and terminal
environments.
Smart Toolz™ Smart
Card Application Development Kit is a complete
solution that includes everything needed to design and demonstrate a smart card
system. The kit includes CardAppz™ Application Software and Cardplex™
API. PC literate users as well as programmers can use the kit.
M.O.S.T. Toolz™
Enables designers of multi-application and high-security smart card applications
to create files and set several security options. M.O.S.T. Toolz works with the
M.O.S.T.™ Card Family of microprocessor-based cards and the M.O.S.T.
File Creation Utility that eliminates low-level on-card programming.
M.O.S.T. Toolz has won editorial praise for it's ease-of-use and completeness.
Software
Operating Systems
CardLogix has developed it’s own Card Operating
Systems and Cryptographic Libraries that are embedded in the M.O.S.T family of
microprocessor cards. This Operating System enables the management of and access
to on-card files and applications. In specific card types, the operating system
performs sophisticated security functions such as public-private key management,
digital signatures, bi-directional authentication, symmetric and asymmetric
encryption.
Middleware
Movie Gold™ Card API
upgrades a movie theater POS System with smart cards by easing the integration
of a stored value Movie Gold Card and readers into ticketing and
accounting systems.
Trakplex™ API
This Loyalty & Gift Certificate API is a foundation upon which a retailer and
their IT/POS partner can build a customized program. It is designed to be merged
with existing Point of Sale systems. It is designed to function with three
different Loyalty Cards that differ in security levels and cost.
MANAGEMENT
Walter Lim - Chairman of the Board
As Chairman of the Board, Walter is highly involved in
strategic direction, financial oversight and investor relations for CardLogix.
Walter is President and founder of Aerosol Services Company, Inc., which was
started 29 years ago. With a current staff of 300 employees, the company fills
liquids and aerosols for many leading manufacturers. Aerosol Services produces
over eighty million units annually with sales of over $400 million. Mr. Lim
earned a BS in Chemistry from the University of California at Los Angeles.
Bruce Ross - President and COO
Bruce conducts the overall daily management of
CardLogix, including investor relations and funding. In addition, Bruce manages
all aspects of marketing, including market and new product development,
communications and strategic relationships. He has many years’ experience in
sales and marketing management with technology companies of all sizes, including
Panasonic Semiconductor. In addition to forming E’lan with Emil Nastri, the two
men have worked together for over eight years. Bruce attended California State
University at Long Beach and majored in Marketing. He holds one U.S. Letter of
Patent with two pending.
Emil Nastri - Vice President, Sales
Emil manages the areas of sales and business
development, Emil co-founded E’lan, Inc. with Bruce Ross in 1992 as an embedded
controller engineering consultancy, later forming CardLogix with Mr. Ross. His
background also includes the co-founding and sales management of Persyst Inc. He
has held management positions with Emulex and AMD. Mr. Nastri attended the
University of Arizona where he majored in Chemistry.
Arthur Krause - Vice President New Product
Research
Principally involved in new product research,
Art applies his knowledge of materials and product design to new technical
innovations. He has worked with Walter Lim to market new products for various
industries, introducing several original concepts that grew from idea to volume
sales.
Charles Backer - Vice President Manufacturing
Chuck’s responsibilities include overall
management of manufacturing operations. With over 25 years of executive
experience in high-technology operations, Chuck has served as Division President
and Operations Vice President for Emulex as well as Vice President of Operations
for Intellipower, Informer, and Genisco Computers. Chuck attended the University
of Colorado where he majored in Business Administration and History.
Ken Indorf - Director Sales Operations
Ken manages sales operations including interface
with CardLogix suppliers, customers, sale representatives, and system
integrators. He combines an extensive technical background with management
expertise to focus customers, sales representatives, and system integrators on
solutions for customers. Ken has worked with Emil Nastri and Bruce Ross for
several years. He has held management positions including positions with Exar
and Siliconix. Ken received a BS degree in Electronics Engineering from Hofstra
University.
|