CARDLOGIX MOVIE MAGIC™ API ENHANCES
MOVIE THEATER P.O.S. WITH SMART CARDS

The API speeds integration of card readers and cards into counter or kiosk P.O.S. configurations that read and write CardLogix Movie Gold™ smart cards. In a typical application, a customer purchases a card with a pre-set value, then obtains tickets by inserting it into the reader. The reader displays a initial card balance, deducts the purchase, then shows the new balance and generates a ticket. Refreshments and special offers can also be purchased this way. Interactive kiosk versions of a system can graphically display information, such as promotions and movie previews.

The benefits of deploying a smart card-enhanced P.O.S. System include:

Create A Profit Center - Realize float (interest) on card balances and collect residual value on balances that are never used.

Build Loyalty - Residual balance on card motivates return visits. Loyalty points can accumulate for the theater or related businesses.

Create An Internet Marketing Platform – For virtual ticketing through your own web site.

Build Brand Awareness - Featuring a theater name on the card. New movie release artwork can be featured to increase collectable status. The card acts as a billboard in the customers pocket allowing the theater to sell space on the card to vendors and film distributors off-setting startup costs through co-branding.

Improve Customer Service – Multiple points of purchase means eliminating box-office bottlenecks. Customer options include advance and/or offsite purchase of tickets.

Easy And Secure Operation For Customers - Eliminates cash, safely stores value.

Capture Valuable User Information - To track buying patterns and preferences.

The Movie Magic API supports the following functions:

All low-level card-to-reader and reader-to-host communications

All encryption and decryption functions, including generating on-card passwords, key hierarchy

Automatic reader set-up and test

High-level increment, and decrement of card values

The Movie Magic™ API is available at no charge from CardLogix to theaters today.