Contact: Bruce Ross, VP Marketing
MAGIC API ENHANCES
Irvine, CA. October 20, 1998 CardLogix, a leading U.S. manufacturer of smart cards and smart card development software, today announced the Movie Magic Application Programming Interface (API) for integrating smart cards into an existing movie theater Point Of Sale (P.O.S.) System. The Movie Magic API is a powerful, 32-bit, Windows program that enables a theater to upgrade their system with smart cards and create multiple points of purchase for added revenue and customer convenience.
The API speeds integration of card readers and cards into counter or kiosk P.O.S. configurations that read and write CardLogix Movie Gold smart cards. In a typical application, a customer purchases a card with a pre-set value, then obtains tickets by inserting it into the reader. The reader displays a initial card balance, deducts the purchase, then shows the new balance and generates a ticket. Refreshments and special offers can also be purchased this way. Interactive kiosk versions of a system can graphically display information, such as promotions and movie previews.
The benefits of deploying a smart card-enhanced P.O.S. System include:
The Movie Magic API supports the following functions:
The Movie Magic API is available at no charge from CardLogix to theaters today.
Founded in 1994, CardLogix is a leading provider of cards and development software for integrating smart card technology into computing and transaction systems. Key application areas include Entertainment, Health Informatics and Banking. For more information contact CardLogix at (949) 380-1312, firstname.lastname@example.org ,16 Hughes, Irvine, CA. 92618, or at www.cardlogix.com,www.smarttoolz.com.
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