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Typical Kiosk Screen Shot
The
Movie Gold Card™ Application Programming Interface (API) is
designed for integrating smart cards into an existing or future
movie theater Point Of Sale (P.O.S.) System. The Movie Gold Card™
API is a powerful, 32-bit Windows program that enables a theater to
upgrade their system with smart cards and create multiple points of
purchase for added revenue and customer convenience.
The
API works with the CardLogix Movie Gold Card as a system enhancement
to a P.O.S. for issuance of prepaid ticket packages; these packages
can include tickets, refreshments and merchandise. The card and API
also enables sophisticated loyalty programs and demographic data
gathering.
The
Movie Gold Card™ API runs under Windows 95, 98, and Windows NT in
a PC/kiosk environment.
Its
functionality includes 1) ticket or cash value transfers including
initial package purchases and card initialization. 2). All Reader
and Card Dispenser Interfaces 3). All card password key management
and encryption
The
API provides a framework that is flexible so a P.O.S. Integrator can
address a theater's unique base of customers individually. The Movie
Gold Card software can become the backbone of a profitable Smart
Card theater ticket system.
The
benefits of deploying a smart card-enhanced P.O.S. System include:
Create
A Profit Center - Realize float (interest) on card balances
and collect residual value on balances that are never used.
Build
Loyalty - Residual balance on card motivates return visits.
Loyalty points can accumulate for the theater or related businesses.
Create
An Internet Marketing Platform – For virtual ticketing
through your own web site.
Build
Brand Awareness - Featuring a theaters name on the card.
New movie release artwork can be featured to increase collectable
status. The card acts as a billboard in the customers pocket
allowing the theater to sell space on the card to vendors and film
distributors off-setting startup costs through co-branding.
Improve
Customer Service – Multiple points of purchase means
eliminating box-office bottlenecks. Customer options include advance
and/or offsite purchase of tickets.
Easy
And Secure Operation For Customers - Eliminates cash,
safely stores value.
Capture
Valuable User Information - To track buying patterns and
preferences.
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