ACS Contactless Smart Card Reader is adopted by a high-end Japanese Supermarket in Hong Kong for Customer Loyalty Program

ACS, Hong Kong, 30 Jun 2006 – Advanced Card Systems Ltd. (HKGEM: 8210) (www.acs.com.hk), Asia Pacific’s number one supplier of PC-linked smart card readers (Source: Research report issued by Frost & Sullivan), today announces that a Japanese high-end Supermarket chain in Hong Kong has decided to adopt ACS’ Contactless Smart Card Readers for its customer loyalty program.

The chain-store is one of the largest companies of its kind in Hong Kong. It mainly sells gourmet items and groceries from across Europe and Asia. Headquarters located in Japan, it has eight stores in Hong Kong and an overseas branch in Taiwan. Some of them even comprise food courts. It started its business in Hong Kong in 1996 and the loyalty program was launched in the following year.

In this loyalty program, customers involved can earn bonus points on their cards for every purchase they make and redeem them for cash coupons quarterly and yearly. The bonus points can even be redeemed as free parking, free delivery and free magazines. Moreover, card holder can store money into their card accounts and make cash-free purchases with additional rebate benefits. In other words, the more they purchase, the more benefits they will get.

In this loyalty program, customers involved can earn bonus points on their cards for every purchase they make and redeem them for cash coupons quarterly and yearly. The bonus points can even be redeemed as free parking, free delivery and free magazines. Moreover, card holder can store money into their card accounts and make cash-free purchases with additional rebate benefits. In other words, the more they purchase, the more benefits they will get.

The loyalty program was first employed contact smart card technology, and in year 2005, the supermarket started to shift the system to a contactless one. ACS’ ACR120 is used in the new system of the loyalty program. The readers are installed at the customer service centers of each store and there are many cashier counters in the supermarket to input data (like bonus points) and to check record (like cash balance) to/from the contactless cards.

Applying ACR120 to the existing loyalty program is beneficial to both the store retailer and the customers – the transaction time is now greatly shortened when compared to the purchases made with credit cards or cash. Now, the customers can enjoy fun and efficient shopping, at the same time feeling the privilege of enjoying this up-to-date contactless technology.

About Advanced Card Systems Ltd.

Advanced Card Systems Ltd. (ACS), Founded in 1995, Asia Pacific’s number one supplier of PC-linked smart card readers (Source: research report issued by Frost & Sullivan) is one of a select group of global companies at the forefront of the smart card revolution. ACS develops and distributes a wide range of high quality smart card reading/writing devices, smart cards, and related products to over 80 countries worldwide, facilitating an easier adoption of smart card applications in different industries.

As one of the world’s leading suppliers of PC-linked smart card readers, ACS has the technology, expertise, and global resources to develop and offer the next generation in smart card versatility to satisfy the needs of its customers worldwide.