The Movie Gold Card Application Programming Interface (API) is designed for integrating smart cards into existing and future movie theater Point of Sale (POS) systems. The Movie Gold Card API is a powerful, 32-bit Windows program that enables a theater to upgrade their system with smart cards and create multiple points of purchase for added revenue and customer convenience.
The API works with the CardLogix Movie Gold Card as an enhancement to a POS system for issuance of prepaid ticket packages, which may also include refreshments and merchandise. The card and API also enables sophisticated loyalty programs and demographic data gathering.
The Movie Gold Card API runs under Windows 95, 98, 2000, NT and XP in a PC/kiosk environment.
Its functionality includes:
- Ticket or cash value transfers, including initial package purchases and card initialization
- All reader and card dispenser interfaces
- All card password key management and encryption
The API provides a framework that is flexible so a POS integrator can address a theater’s unique base of customers individually. The Movie Gold Card software is the backbone of a profitable smart card theater ticket system.